You must first, as a small business, understand the role SEO can play to expand your online marketing strategy. If you are able to determine the right SEO approach, it will help you plan responsible budgeting, and in-turn generating more effective results.
A good SEO plan, including both on-site and off-site techniques, uses strategic processes to help improve a site’s ranking in a SERP (search engine results page). SEO campaign attempts to maximize the ranking of your online business – helping you get the traffic from search engines in an organic way.
The simple thing, the higher you rank in SERP for keywords relevant to your business, naturally the more clicks you will receive – turning the possibilities for the new business. According to a survey, 33 percent of the clicks for a search go to the number one position, 18 percent for the second position, 11 percent for the third, and it goes down from there. Seems legit, right!
But it’s not that easy to get that number one stop. Patience and Planning. It’s important for you to understand that some campaigns will require at least of six to eight month time depending on your industry’s competitiveness. And with the right SEO planning, you can gain desired positions ahead of your competitors.
Long-Term Strategy
Business owners should be aware of developing a cost effective long-term SEO strategy. For example, it’s like planning top few spots for your most valuable keywords. Having positioned at top ranking for some keywords can save your business a massive amount of money whilst paving new path for your business.
SEO strategy, when properly implemented will help increase the number of FREE clicks for your business that in turn will allow you to decrease the ache of paying for the clicks (PPC). And it would deliver high quality leads.
Short-Term Strategy
Now there’s a short term plan too. If you want leads and conversions in the short span of time, PPC advertising may be a better option. This short of advertising will attract traffic immediately to your site, in fact, more quickly than organic campaign. Comparatively, PCC is less time consuming than your SEO campaign.
With search engines continually modifying the search algorithms, regardless of the effort your SEO strategy, your SEO campaign cannot always guarantee a specific position on a SERP. And although, PPC campaign cannot also guarantee a particular ad rank position, it guarantees more immediate results as your ad’s is determined by your bid price and quality score.
When starting out, the budget and time may be more focused on PPC than SEO. The reason being, PPC produces immediate results in the form of conversions.
However you should be working to develop your SEO strategy as soon as you go online. The sooner your business starts ranking – the better it will be for you to plan your PPC campaign.
And Finally,
It’s a combined marketing campaign that will provide you the desired increase in the traffic, PPC ads for immediate traffic and a SEO campaign that will maintain your traffic over the long run.
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